UGC Growth Lead

The role

We help brands go viral through creators — and now it's time to do the same for Clipster itself. You'll build and own Clipster's organic marketing presence from the ground up: finding and working with UGC creators, experimenting with AI-generated UGC, producing content, and doing whatever it takes to get Clipster in front of the right audiences on TikTok, Instagram, and beyond. You'll have budget to work with and full ownership over how it's spent.

What you'll do

• Build Clipster's organic marketing strategy from scratch across TikTok, Instagram, and beyond.
• Source, brief, and manage UGC creators to produce content at scale.
• Experiment with AI UGC — testing formats, tools, and approaches to find what performs.
• Produce and publish content directly when that is the fastest path.
• Manage the budget for creator payments and content production.
• Track performance across all content and double down on what works.

What we're looking for

• Proven experience running UGC or organic social campaigns that drove real results.
• Deep knowledge of TikTok and Instagram — you understand what performs and why.
• Experience finding, briefing, and managing UGC creators end-to-end.
• Familiarity with AI UGC tools and how to leverage them effectively.
• Strong creative instincts — you know a good brief and a good piece of content when you see one.
• Self-directed and comfortable with full ownership from day one.
• Bonus: you've built an organic content program from scratch, or you're a creator yourself.